It's not about the hardcore experience that Assassin's Creed will give you it's more about the fun that you can have with somebody when you're playing this game. But ultimately, the gamers weren't really seeing the value. And I believe Just Dance was the first video game experience for many people in their entire lives. We sold a lot of copies to people who don't necessarily play video games much. So why is that? So why are gamers giving in and finally realizing that they should care? Or why have Just Dance in their collection. 'We are finally getting respect from hardcore gamers because people are starting to understand more than anything that there is a time and a place where Just Dance is the right choice.' And that definitely helped us to achieve higher sales figures. And so, I think Just Dance 3 was probably-of all the Just Dance games-purchased by more hardcore gamers than any of the other Just Dance games. And what we're really pleased with is that it brings in more and more people-no matter what kinds of games they like to play-are starting to discover the value of Just Dance.

We saw the trajectory of the brand we didn't see any slowdown.

We did anticipate that Just Dance 3 would be bigger than Just Dance 2. Tony Key: To be honest, we did anticipate that we would be bigger than last year. Is this kind of success something you anticipated? Why do you think gamers responded so positively to your dancing game in 2011 and beyond? GameSpot: Last week, we found out Just Dance 3 was the second best-selling game of 2011, beat out only by Modern Warfare 3. GameSpot recently spoke with Ubisoft senior vice president of sales and marketing Tony Key to discuss the success of the Just Dance franchise, how it is attracting hardcore gamers, how it will escape the fate of Guitar Hero, and more. Sales of this magnitude make Just Dance one of the industry's biggest-and perhaps most unlikely-franchises.

And the franchise-which was launched in 2009-now stands at 25 million units sold across the world. Just Dance 3 alone has sold a whopping 7 million units. Last week, the NPD Group revealed that Just Dance 3 was the second best-selling game of 2011, eclipsed only by Activision's shooter juggernaut Call of Duty: Modern Warfare 3.

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